August 11, 2010
don s. shoemaker decal studio label, industrial designs, Señal S.A.
Due to the expensive manufacturing costs on the tropical woods design pieces, SEÑAL, S.A. profited from the installed equipment to produce a commercial line of colonial style furniture in pine and white cedar for hotels, government offices, etc. The legend says, that Don S. Shoemaker´s factory used to work 24 hours a day.
A sample of a white cedar chest of drawers is shown here, including the Don S. Shoemaker label. Notice that the label is glued to the wood
New forgeries I have seen include labels taped to the wood. Sometimes, the sticker is taken from a small genuine piece using tape, then glued to the wood. See sample below
THE SURFACE OF THE LABEL MUST BE 100% SMOOTH
Copyright © 2010 Karin Goyer. All rights Reserved
July 28, 2010
Don S. Shoemaker Design Lines
advertisement from the 60's, don shoemaker, mexico modernism, Señal S.A., sling casuals
Don S. Shoemaker is the most important representative of Mexico Modernism furniture design. His furniture masterpieces in tropical woods from the 60´s and 70´s are becoming important examples of 20th century design. The precious woods used to produce his organic forms were unmatchable by any other furniture designer of his time. When I refer to his organic designs, I am talking about a marvelous prototype I had the opportunity to see, sit and enjoy, which was the base of what we know now as his simple “SLING” chair, made in some sort of bone shape disposition.
I will show samples of his original designs and furniture models. I invite you all to share in this site comments and pictures of your Don S. Shoemaker original furniture pieces. Lately I have seen a wide range of fakes or attributed pieces on sale on the web, in magazines, at auctions and even on renowned showrooms. This is an invitation to fight for the purity of Don S. Shoemakers lifetime work that I am sure every owner of a chair, stool or table of the real SEÑAL, S.A. production will share with me as long as when you own, care and cherish your solid tropical wood piece you become a “Shoemakeristi” and we do not want the corruption of his designs and name.
During the decade of the 70´s Don also experimented with linear designs, he challenged the traditional boundaries of functional design and created the renowned “Diamond Line” or sometimes called the “Z” models. Built in stack-laminated wood this line became very well known through the iconic “diamond desk”, which was used by Jacobo Zabludovsky, one of Mexico´s most famous newscasters on his daily TV program. Unfortunately there are many new copies of this desk in the market; street tales say that only a total of 25 were produced but the unlabeled desks currently on sale might be easily ten times that number.
If the piece seems odd, the leather is new, the wood looks new and smells like new and carries no label or stamp or is taped then it is a new copy!
Copyright © 2012 Karin Goyer. All rights Reserved